How much does a website cost?
For a small UK business the honest answer is "it depends", but on things you can name: how many pages, what the site has to do, what it is built on, and what it costs to run afterwards. This guide goes through each, with my own published prices as the worked example.
By Kyle Skelly, MEng · 4 November 2026
What you are paying for
Most of the price of a website is time: working out what it needs to say and do, designing it, building it and testing it. The rest is setup that is done once, such as connecting the domain, the hosting and forms that deliver to your inbox. A quote that does not say which of those it includes is hard to compare with one that does.
Four things move the time more than anything else:
- How many pages. Each page needs its own words, pictures and layout, so a one-page site and a twenty-page site are different jobs.
- What the site has to do. A site people read and then phone you from is simpler than one that takes bookings, payments or logins.
- What it is built on. More on that below.
- Whether the words and pictures already exist. If you can supply them, the job is shorter.
Two kinds of website
A static site is a set of pages served as they are. It is fast, cheap to host and has very little to go wrong, which suits a business that needs to be found, trusted and contacted. A web application runs code for each visitor, which is what a booking system, a shop or a customer login needs. I build static sites in HTML and web applications in Next.js.
My packages, from the same price list as the websites page:
Features that move the price
Most of what a site does beyond its pages and a contact form is priced on its own, so you pay only for what you use. The ones that come up most often:
- Online booking: £1,400 one-off
- An online shop: £2,800 one-off
- Editing your own content (a CMS): £300 one-off
- Each page beyond a package's limit: £75 per page
- SEO setup and meta configuration: £100 one-off
A shop and a CMS both need a web application rather than a static site. Every add-on is listed on the websites page, where a package that costs less than its parts bought separately says how much less.
What it costs after launch
A website has running costs: hosting, the domain renewing each year, and someone to make changes and keep it working. Ask any web designer which of these their price includes, and what each one costs after the first year.
Mine is Cover, a monthly plan from £3 a month, and it is optional. Every new website or system includes its first month of cover free, starting the day it goes live. The guide to what a care plan should include goes through what to look for.
Comparing quotes
Two quotes for "a website" can describe very different jobs, so the totals alone do not tell you much. Put each one against the questions below. Where the answers differ, that is usually where the prices differ too. My answers are beside each one.
- What is in the price, item by item? A single figure is hard to compare with anything. Mine is a written quote that lists each item.
- How many pages, and how many rounds of changes? Each of my packages states its page limit and its revision rounds, or says they are scoped with you. Extra pages are £75 per page, and an extra round of revisions is £150 one-off.
- What do I pay up front, and when is the rest due? 50% of the price before work starts, and the balance on delivery, when the work is complete and ready to go live.
- What if something breaks just after launch? Every project includes a 14-day window after launch for fixing bugs.
- Who owns it once it is paid for? Once the final invoice is paid, the website, its source code, the content I wrote for you and the design are yours, and the domain, the code repository and the live site are transferred into your name. If we stop working together, another developer can pick them up.
- What is not included? Third-party costs, such as domain registration, paid apps and stock images, are not part of the quote unless it lists them. Where I buy one for you, you pay exactly what it costs me.
- What does it cost to run, and is that optional? Cover, above: optional, and the first month is free.
- Can I see sites you have built, live? Every website in Projects has a case study with a link to the live site.
More on payment, ownership and what happens after launch is on the FAQ.
VAT: not applicable (KTS Pro Solutions is not VAT registered).
A fixed price for yours.
Tell me what you need, and I'll give you a clear picture of how it could be built and what it would cost.